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Featured Case Studies
01 — 04
The Talent Games (Singapore)
Challenge
A gamification company needed to build market visibility, generate qualified HR decision-maker leads, and establish their CEO as a recognized voice in HR tech, all while expanding into new revenue streams and global markets.
What we did
Led personal branding for the CEO on LinkedIn, growing his following toward 50,000. Built and executed multi-channel marketing campaigns across LinkedIn, Instagram, Meta, X, and YouTube. Revamped the company website and brand assets, then optimized for SEO and AEO to improve organic visibility. Built and nurtured an email list of 5,000+ subscribers with regular newsletters. Managed paid campaigns across LinkedIn Ads, Google Ads, and Meta Ads. Produced content across blogs, case studies, white papers, e-books, and webinars. Secured company features on G2, SAP.iO, Capterra and other major platforms. Identified and built 10+ partnerships across Australia, Colombia, Türkiye, MENA, and Indonesia. Managed event and conference participation, sponsorships, and budget allocation. Nominated and won the company 20+ industry awards across the UK, Singapore, Malaysia, the Middle East, and Africa. Also supported the build of a new SaaS platform as an additional revenue stream.
Wehave (Belgium)
Challenge
An AI sponsorship management SaaS platform needed a defined ICP, a clear go-to-market strategy, and a real demand generation engine to turn product development into paying customers.
What we did
Developed growth marketing strategy to support the sales team on user acquisition and revenue. Collaborated on building the AI sponsorship management SaaS platform itself. Helped leadership define ICP, product messaging and positioning. Created the GTM strategy and led the launch of a new product to drive signups. Led B2B demand generation and built a quality leads pipeline for the sales team. Managed social media (primarily LinkedIn), content, and email marketing. Made personal outreach introductions that booked 100+ meetings organically. Built marketing funnels, lead magnets, website pop-ups, and the client deck. Launched paid ads on LinkedIn and Google, optimizing for lead volume and ROI. Nominated the company for industry awards, demo and pitch events, and startup battles.
PSHRM (Pakistan)
Challenge
PSHRM needed to launch and market their first-ever HR knowledge championship, HR Talent Tussle 2026, from scratch, attracting both participating organizations and sponsors while building visibility among HR decision-makers.
What we did
Led the entire marketing effort for HR Talent Tussle 2026. Drove outreach to attract top organizations and HR teams to participate. Secured event sponsors. Managed event marketing, sponsorship coordination, and speaker management. Ran social media marketing across Meta, Facebook, and LinkedIn. Executed paid LinkedIn advertising to reach HR decision-makers directly.
Black Sheep Communications (Australia)
Challenge
A rapidly growing fintech firm faced organizational friction and losing momentum as they expanded across three continents simultaneously.
What we did
Implemented a 'Strategic Velocity' framework, restructured the leadership hierarchy for decentralized decision-making, and optimized cross-border operational workflows.
Voice of Experience
What our clients say
"Dany didn't just run campaigns, he built a real growth engine for us. My LinkedIn presence grew from nothing to nearly 50,000 followers, and our pipeline of HR decision-maker leads has never been stronger. He understands HR tech and B2B growth in a way few marketers do."
"What stood out working with Dany was how fast he moved from strategy to execution. He helped us define our ICP, launch our product, and book over 100 meetings through pure outreach. Wehave's growth wouldn't look the same without his involvement."
"Bizness Growth led the entire marketing for our first HR Talent Tussle, and the results spoke for themselves. 35 teams, 8 sponsors, over 200 attendees, and an event that put PSHRM firmly on the map. We couldn't have asked for a better marketing partner."
"Dany got our website live in just 3 weeks and completely reshaped our brand messaging. He wrote our product video scripts, guided our animation team, and helped us become a sponsor at the Best Place to Work Awards in front of 500+ HR leaders."
"Dany became my go-to for marketing advice. He built out our LinkedIn outreach strategy and generated real demand through organic and paid channels, 15 to 20 qualified leads a week, with 5 to 8 calls booked. He even lent me his design team when I needed extra hands."
"Dany's methodology is rigorous and effective. He helped us scale our operations while maintaining our core culture."
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